Bremworth – A growing relationship with an NZ owned wool carpet and rug manufacturer embarking on innovation for sustainable manufacturing

Company Profile

Bremworth (listed on NZX as Bremworth Ltd) and formally known as Cavalier Bremworth and Cavalier Corporation, is a New Zealand based yarn, carpet and rug manufacturer specialising in woollen flooring.  Bremworth is an iconic Kiwi Company with 60 years’ experience, and with 99% of its shares held by shareholders domiciled in NZ.  Bremworth produces product primarily for the New Zealand and Australian markets.

Bremworth is a largely vertically integrated organisation that uses 100% NZ wool and fully manufactures from wool buying, scouring, yarn production through to tufting carpet in New Zealand.  Scouring is the only part of the process that is not owned by Bremworth, although most of this manufacturing stage is completed at adjacent facilities in Napier.  With a focus on finding a more sustainable way, Bremworth offers a wide range of luxurious wool carpets and rugs.

Bremworth’s manufacturing facilities are located in South Auckland and in the provincial NZ regions of Napier and Whanganui.  Their wool buying facilities are in Whanganui, Raetihi, Cambridge and Taumaranui.  All Bremworth wool materials are sourced from NZ farmers, many of whom have long term relationships.  Strong wool, which represents the majority of the NZ wool clip, is mainly used for carpet manufacture

Company website

The Relationship

In early 2021, Bremworth announced a $4.9M sustainability-based research programme, seeking to create better and greener ways to manufacture wool carpet with $1.9M grant from the Ministry for Primary Industries (MPI), as part of MPI’s Sustainable Food and Fibre Futures (SFFF) investment programme.  This investment programme builds capability to support the development of a science-based and environmentally sustainable approach to woollen carpets and interior products.  Bremworth’s programme uses a novel pathway to develop meaningful outcomes for the Wool Industry, including industrial Ph.D. candidates and collaborative partnerships.  These partnerships include the New Zealand Product Accelerator, University of Auckland and AgResearch.

The University of Auckland and Bremworth have identified several areas to explore to improve product sustainability, and achieve the design, quality and longevity standards required to carry the Bremworth name. NZPA relationship with Bremworth is a part of this much wider initiative, with NZPA members supervising, a three-year Ph.D. project involving research and development of natural and green chemistry-based alternatives to replace the few remaining synthetic components of woollen carpets.

 

The Impact

In early 2021, Bremworth announced a $4.9M sustainability-based research programme, seeking to create better and greener ways to manufacture wool carpet with $1.9M grant from the Ministry for Primary Industries (MPI), as part of MPI’s Sustainable Food and Fibre Futures (SFFF) investment programme.  This investment programme builds capability to support the development of a science-based and environmentally sustainable approach to woollen carpets and interior products.  Bremworth’s programme uses a novel pathway to develop meaningful outcomes for the Wool Industry, including industrial Ph.D. candidates and collaborative partnerships.  These partnerships include the New Zealand Product Accelerator, University of Auckland and AgResearch.

 

The University of Auckland and Bremworth have identified several areas to explore to improve product sustainability, and achieve the design, quality and longevity standards required to carry the Bremworth name. NZPA relationship with Bremworth is a part of this much wider initiative, with NZPA members supervising, a three-year Ph.D. project involving research and development of natural and green chemistry-based alternatives to replace the few remaining synthetic components of woollen carpets.

 

The Value

Developing a more compostable wool carpet requires identifying the problems that really matter and systematically working to resolve them. This includes considering materials that have never been used before in wool carpet production. Building materials like wool carpet have a long service life in harsh and varied environmental conditions. Introducing a new material requires a thorough understanding of the mode of action, durability, effectiveness, and cost. Material selection must also embrace circularity principles, and deliver health, safety and environmental best practice. The Ph.D. and research studies will produce a robust science-based evaluation of the best alternative materials to lower the environmental impact and move towards more sustainable wool carpets.

 

Social Media

Facebook: @Bremworth

Instagram: @bremworth

LinkedIn: Bremworth

YouTube: Bremworth

 

 

 

 

 

 

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